Circles Psychology

Circles Psychology, PLC is a Blacksburg-based clinical psychology practice focused around therapy services and psychological testing.

The ongoing collaboration with Circles began with creating a brand identity, from style guide to promotional material to business materials and stationary. As a psychology practice, creating an image of comfort and welcomeness is just as important as one of professionalism.

In color theory, cooler colors—especially blues—are known to instill tranquility and calm, which is perfect for this line of work. This information was also known to the client, so moving forward with a color palette was a simple mutual understanding.

* This project is still being worked on, with further brand elements to come and a website currently being developed.