binnen.

Binnen (styled as 'binnen.') is an imagined home goods company, unifying a virtual storefront with the design consultation services of the [imagined] parent company, Studio MIL—U.

Creating a joint platform where consumer can become client and client become consumer not only offers a new approach towards interior design, but opens up a new playing field for home (or any property) owners looking for unique opportunities.

The minimalist aesthetic and clean page layout of the web store embodies both the brand's identity, as well as the site's intended ease of use for the consumer/client.